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Selection and use of a word or phrase without conducting a proper search and investigation of prior users of the term. A trademark is a shield and a sword. Successful branding begins with the registration and maintenance of trademarks. Here are the top ten branding mistakes to avoid so that you can follow the path to Brand Distinction:1. An individual s name can be extremely valuable and should be registered and protected as a trademark when used to market or endorse goods and services.Branding is one of the most important parts of any business and successful branding starts with the registration and maintenance of trademarks.
Do it yourself, but only if you understand what you are doing because up to 80 of all filings receive a rejection or Office Action from a trademark lawyer working for the Trademark Office6. . Conduct an investigation prior to your use, since sued by a third party, the failure to perform a search prior to adoption and use can be considered evidence of bad faith and used against you in court. Improper trademark filings that are too narrow or overbroad, leading to increased risks of rejection or opposition by third parties that you could have avoided.
Trademarks should be used as adjectives, not verbs or nouns for the goods or services. Here are the top ten branding mistakes to avoid so that you can follow the path to Brand Distinction:Branding is one of the most important parts of any business and successful branding starts with the registration and maintenance of trademarks. Filing a trademark application might seem simple, but in reality, the steps you take both before and after the application is filed are even more important.
In the branding process, companies often face a fork in the brand path, one direction leads to Brand Distinction and the other leads to Brand Extinction. A trademark registration is a piece of paper, not the property itself. Successful registrations of weak terms create a false sense of security, and these types of marks require constant vigilance.4. Failure to protect a butterfly valve manufacturers personal name as a brand when appropriate.